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Brand Identity | Brand Guides | Design System
Description
1. Brand Identity Development: Crafting the core elements of your brand, such as logo design, colour palettes, typography, and visual style. This establishes a distinctive and recognizable brand image that aligns with your company's mission and values.
2. Brand Guides: Creating a detailed brand guide that outlines the use of brand elements, including logo specifications, colour codes, font styles, and imagery. This guide ensures consistency across all platforms and helps maintain a unified brand voice.
3. Design System: Develop a design system that includes UI components, layout guidelines, and design patterns. This system provides a framework for creating scalable and user-friendly designs across digital and print media, ensuring a consistent and seamless user experience.
Deliverables
1. Brand Identity Package:
- • Logo designs (main, secondary, and icon versions)
- • Color palette with hex, RGB, and CMYK values
- • Typography recommendations (primary and secondary fonts)
- • Brand imagery guidelines
2. Brand Guide:
- • Detailed guidelines on logo usage, color, and typography
- • Examples of brand application (e.g., business cards, stationery)
- • Brand voice and messaging framework
3. Design System:
- • UI component library (buttons, forms, icons)
- • Layout templates and grid systems
- • Design patterns and best practices
- • Style guide for digital and print media
User-Centered Design
Branding Strategy
Brand Solutions
Graphic Design
Design
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