I've spent 20 years handling C.R.O (even before it was called C.R..O). My strength lies in a deep passion for numbers and also getting down to brass tacks in terms of field sequencing, syntax, copy, error messages etc.all with a target quantifiable improvement in mind. 

- Digital Asset Analysis
- User Journey Mapping
- Identification of bounce zones, dead-ends etc.
- Syntax mapping
- Pre and post analysis of numbers