The Challenge
Beatroute's mission to create the world's largest Travel Experience Aggregator & Travelling planning platform meant as a bootstrapping startup we needed to;
- Structure technical & commercial associations with some of the largest event, sightseeing, and experience platforms around the world.
- Unify and create a consistent and easy-to-navigate user experience for our customers. An enormously challenging task given each type of event & provider has a different variable, booking flow.
Solution Design
Step 1. Identifying & Building Relationships with suppliers
- Identified & prioritized potential suppliers in order of the number of outbound leisure travelers to each destination and the number of experiences each supplier can provide.
- Fostered associations with key members from the alliances' teams at some of the largest ticketing aggregators around the world, namely;
- Ticketmaster, Stubhub, Viator, Ticketek & more.
- Structured commercial & licensing agreements with each of the suppliers.
Step 2. Creating a unified API architecture
Once we received API access to each of the suppliers, the next challenge was to identify a unified manner of integration. Here is how we achieved this:
- Studying documentation and running sandbox tests of each of the APIs.
- Studying the API requests expected, the response formats, API request limits, stability of the APIs & payload.
- The solution we arrived at was:
- Creating a unified & centralized proprietary inventory engine. This engine consumed the Event information from all our partners & aggregated the information for the platform. This resulted in a unified, reliable flow of information on our platform. We achieved response times of under 10 milliseconds.
- Integration of each supplier's booking API only once the customer is committed to making a booking.
Key Results
The largest travel experience aggregator with over 200k experiences in 45 countries.
API response times under 10 milliseconds
Structure closed & managed business-critical associations.
Seamless User flows with over 10 suppliers integrated
