How To Recruit – The Growth Hacking Way📝
Growth Hacking has been a buzz word for quite some time now. It is also the most misunderstood concept as well. A hacker’s mentality is always to find the right shortcut to get the work done, instead of following the traditional process or the written method to track and when the method used is not so important, but it results in unexpected growth opportunity for the organisation. It is fundamentally a mentality which focuses on getting the work done rather than the process itself.
To quote from a talk with Shweta Shukla at Facebook, two interns floated the idea of giving a coloured profile picture to users if they promote the LGBT community. It was this Hacker’s mentality that got Facebook 30 million people support the concept.
Thus Growth Hacking is all about ingenious and workable, practical shortcuts that bring growth sprints in the organisation – where ideas could be coming in from all directions and any person without the inhibition of age, position or departments- they are confined to, innovation is bound to happen.
How Growth Hacking is redefining the Recruitment?
The term growth hacking is mostly used by the marketing department to apply various strategies to either reach out to a large audience quickly or reaching out to a unique set of demographics with the help of a ‘thinking out of the box’ idea. However, what people are not aware of is, the concept applies to each and every department in its perspective. The non-marketing departments like engineering, product development, operations, Finance and even HR can explore non-conventional methods to complete what they are set out to.
On recruiting, professionals growth hacking is a similar way to applying unique methods to reach out to the right set of candidates when it comes to hiring the right talent. It all starts from branding the company right. Once you have an established Employer Brand, this job comes easy. However, building a brand also needs to collaborate efforts from marketing & IT teams.
Let us look at some actionable ideas that any recruiter in any company; small-time start-ups, mid-size businesses or large corporations can use to augment their recruiting efforts. Branding in the digital world has an enormous amount of positives, but even large companies fail to deliver the right digital experience to its customers or candidates.
Growth hacking techniques for recruitment
Building a recruiting brand is not all talk. However, the discussion is important from the CEO of your company.
1. He would need to deliver a 2-minute speech which talks about the culture of the organisation and also answers the most sought after question for the candidates – Why should anybody join you.
2. A simple answer to this would be – Join for the Culture of the company. Easier said than done; there should be a clear explanation to what and how well the culture of the organisation is reflected in that Talk.
Growth Hacking should be the start of your journey. However, it graduates into engaging more interested candidates in the company and even building a community. It could further be helpful in creating a viral campaign for hiring the best fits in your organization. In the entire process, you would end up finding the best possible methods to adopt, leave some and even invent some within your actual purvue of work. Eventually, you would optimize your efforts for the output needed.
