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Creative Strategy
Description
I work with brands and agencies to develop creative strategies that blend storytelling, psychology, and data to improve ad performance. Whether you're launching a new product or scaling an existing one, I help identify the strongest angles, messaging, and creative concepts—and turn them into actionable briefs for your team to execute.
This is ideal for DTC brands, SaaS startups, and performance marketing teams looking for creative clarity, faster testing, and higher ROAS.
Deliverables
Creative Strategy Deck / PDF
→ Includes product insights, audience breakdown, angles, hooks, and campaign directions.
→ Includes product insights, audience breakdown, angles, hooks, and campaign directions.
Top Performing Angles & Messaging Map
→ Breakdown of emotional hooks, rational triggers, and proof points tied to personas.
→ Breakdown of emotional hooks, rational triggers, and proof points tied to personas.
Ad Concept Directions (3–6 options)
→ Lo-fi concepts with structure for videos, statics, or carousels (e.g., storyboard frames, key copy points, tone references).
→ Lo-fi concepts with structure for videos, statics, or carousels (e.g., storyboard frames, key copy points, tone references).
Creative Strategy
Paid Ads
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