Akhil Verma on SuperStuff.ai

Akhil Verma

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Content Marketing

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Brand Management

⭐️

Leadership

📝

Strategic Planning

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Creative Strategy

Gurugram, India

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About

Work with me

This is me!

Hi, I'm Akhil!

A dynamic and results-driven content marketing leader with over a decade of proven expertise in crafting impactful campaigns

Currently, I'm an Associate Vice President at Dentsu Creative.

Successfully created content that garnered over 75 million views and generated over INR 20 Crores in revenue throughout my career.

Passionate about crafting compelling content for different marketing strategies.

Intel Core Ultra AI Campaign

Be More With Intel

Positioned Intel's Core Ultra AI processor as a groundbreaking innovation, showcasing its advanced capabilities in real-world applications.

Campaign Highlights

Partnered with over 20 influencers, including tech-savvy creators, cricket enthusiasts, and content experts, to craft relatable and impactful narratives. Delivered 35 million views and 2.5 million engagements, showcasing massive reach and user interaction.

Award Recognition

Significantly boosted awareness of the Core Ultra AI chip among the target demographic, particularly Gen Z and tech enthusiasts.

Won Best Content in an Influencer Marketing Campaign at the India Content Leadership Awards.

MG Comet Launch

Influencer-Driven Strategy

Partnered with 50+ creators, including lifestyle influencers, automobile enthusiasts, and tech-savvy personalities, ensuring a wide and diverse reach.
Developed relatable and engaging content showcasing the car’s unique features, including its compact design, advanced technology, and eco-friendly benefits.

Designed and executed innovative content formats

Tailored messaging to resonate with Indian consumers by focusing on affordability, utility for congested cities, and MG’s trusted legacy.

Including reels, short videos, and interactive posts, tailored for platforms like Instagram and YouTube to maximize engagement.

Increased brand lift by 10%

Successfully positioned MG Comet as a stylish, sustainable, and practical choice for urban youth. Reinforced MG Motor’s brand image as an innovator in the EV space in India.
Fostered active conversations about the car’s features, driving interest and inquiries.

MG Motor India Launch

Strategic Account Direction

Positioned MG Motor as a key player in the Indian automotive market by leveraging the power of content marketing.
Conceptualized and produced engaging travel-centric web shows that highlighted MG Motor’s vehicles as essential travel partners.

Engaging Web Shows

Conceptualized and produced multiple travel-centric web shows that seamlessly integrated MG Motor’s global relevance.

Expanded the campaign across multiple platforms, including YouTube, Instagram, and Facebook, ensuring widespread visibility and engagement.

Audience Reach and Impact

Achieved 4 million views across platforms, driving substantial visibility for MG Motor’s debut in India.

Garnered over 500K engagements, including likes, shares, and comments, making it one of the most-watched branded travel series.

Abu Dhabi Tourism

Content-Driven Strategy

Developed a multi-format campaign including travelogues, social media content, and video features that highlighted Abu Dhabi’s attractions like the Sheikh Zayed Grand Mosque, Ferrari World, Louvre Abu Dhabi, and desert safaris.

Focused on curating narratives that blended luxury travel with cultural exploration, aligning with the preferences of Indian travelers.

Innovative New Product

Created hyper-detailed, zoomable images of iconic locations using Gigapixel technology, allowing users to explore minute details with exceptional clarity.

Highlighted destinations’ cultural, historical, and architectural richness in an engaging and interactive format.

Wide Reach and Engagement

Achieved millions of impressions across social platforms, significantly increasing Abu Dhabi’s visibility among Indian travelers.
Generated a high engagement rate, with audiences actively interacting with posts and videos through comments, shares, and likes.

Marks & Spencer Winter Campaign

Content-Centric Strategy

Partnered with top fashion and lifestyle influencers to create authentic content that resonated with the target audience.

Influencers styled M&S apparel in real-life settings, emphasizing the brand’s accessibility and relevance for the modern consumer.

Platform-Specific Campaigns

Leveraged Instagram and Facebook for short-form videos, reels, and carousel posts, tailored to drive engagement and showcase M&S products.

Highlighted how M&S collections fit seamlessly into the lifestyle of Indian consumers, from festive occasions to daily wear.

Sales Impact

The campaign translated into measurable increases in footfall and online traffic for M&S stores, demonstrating its effectiveness in driving conversions.

Airbnb KOL campaign

Large-Scale Campaign Execution

Orchestrated a comprehensive campaign involving key opinion leaders (KOLs), on-ground shoots, and digital assets, ensuring broad reach and engagement.

Focused on creating aspirational content that showcased Airbnb properties as ideal for diverse travel preferences, from solo getaways to family vacations.

Community-Led Approach

Engaged travel influencers and real users to share their personal Airbnb experiences, creating relatable and trustworthy content.
Highlighted unique stays, such as treehouses, heritage homes, and villas, to showcase Airbnb’s variety and appeal.

Audience Reach and Engagement

Achieved 900M+ impressions, significantly boosting Airbnb’s visibility in the Indian market.
Drove 2.3M+ site visits and 13.5M+ completed views, underscoring the campaign’s effectiveness in capturing audience interest.

Scaler Regional Web Series

Innovative Long Format Show

Developed and executed B.E. Rozgaar, a Marathi web series targeting tech graduates and aspirants, focusing on the struggles and triumphs of job seekers in India.

Highlighted challenges specific to Indian tech graduates, such as unemployment and skill gaps, and positioned Scaler as a solution.

Influencer Collaboration

Partnered with Marathi influencers and creators to amplify the series and engage with the local community.

Leveraged their authenticity and reach to further enhance the series’ impact and resonance.

Audience Reach and Engagement

Garnered over 10 million views across platforms, making it one of the most successful branded content campaigns in the region.

Drove inquiries and registrations on Scaler’s platform, showcasing a direct impact on the brand’s business goals.

About Me

Experienced content marketer with a decade-long track record of driving engagement and revenue for high-profile brands. Associate VP at Dentsu Creative, leading strategic content initiatives and achieving 50% growth in annual recurring revenue. Generated over INR 20 Crores in revenue and garnered 75 million views across platforms. Skilled in consumer insights, cross-platform strategies, and high-impact campaigns. Worked with Adani Realty, Intel, Tata Ashiana, Visa, MG Motor, Hero Vida, Bosch, Marks & Spencer, Scaler, Upgrad, Yamaha, and more.