10 Hypotheses for E-commerce CRO Testing - 2
1) Promotional Scrolling Banner Boosts Traffic
Action: A site-wide scrolling banner for special promotions will
Result: Increase traffic to the promotional landing pages because
Reason: This prominent feature attracts attention and generates interest.
2) Homepage First-Fold Ensures Easy Navigation
Action: Adding more information about services, products, and offerings on the first fold of the homepage will
Result: Increase in transactions.
Reason: This reduces visitors’ cognitive load, helping them navigate and understand the offering and leading to a smoother decision-making process.
3) Discounts on the Checkout Page Reduce Drop-offs
Action: Offering upfront discount promotions on the checkout page will
Result: Reduce drop-offs.
Reason: By minimizing uncertainties for users through a transparent pricing strategy.
4) Revamped Site Search Experience for More Conversions
Action: Improving the experience of the site search bar will
Result: Lead to higher purchases.
Reason: Visitors will easily find what they want, resulting in increased conversions.
5) Page Revamp Increases Checkout Rates
Action: Revamping a page design with subtle changes will
Result: Boost checkout button engagement.
Reason: Guiding more users to the checkout page through an optimized layout and design.
1) Promotional Scrolling Banner Boosts Traffic
Action: A site-wide scrolling banner for special promotions will
Result: Increase traffic to the promotional landing pages because
Reason: This prominent feature attracts attention and generates interest.
2) Homepage First-Fold Ensures Easy Navigation
Action: Adding more information about services, products, and offerings on the first fold of the homepage will
Result: Increase in transactions.
Reason: This reduces visitors’ cognitive load, helping them navigate and understand the offering and leading to a smoother decision-making process.
3) Discounts on the Checkout Page Reduce Drop-offs
Action: Offering upfront discount promotions on the checkout page will
Result: Reduce drop-offs.
Reason: By minimizing uncertainties for users through a transparent pricing strategy.
4) Revamped Site Search Experience for More Conversions
Action: Improving the experience of the site search bar will
Result: Lead to higher purchases.
Reason: Visitors will easily find what they want, resulting in increased conversions.
5) Page Revamp Increases Checkout Rates
Action: Revamping a page design with subtle changes will
Result: Boost checkout button engagement.
Reason: Guiding more users to the checkout page through an optimized layout and design.
