Role & Responsibilities
- Campaign Strategy:
- Designed and executed social media campaigns to captivate the audience and highlight the property’s luxury appeal.
- Focused on storytelling to connect with potential buyers emotionally.
- Creative Production:
- Organized influencer collaborations to amplify reach and credibility.
- Directed drone shoots to capture stunning aerial views of the property.
- Coordinated and produced client testimonials to build trust and highlight customer satisfaction.
- Content Creation & Distribution:
- Developed a mix of static posts, carousel ads, and video reels to maximize engagement.
- Timed posts strategically to align with target audience activity patterns.
Results Achieved
- Generated qualified leads, contributing directly to successful property sales.
- Increased brand visibility in the luxury real estate segment of South Mumbai.
Key Takeaways
- The power of creative storytelling in real estate marketing.
- Leveraging social proof through testimonials and influencer content.
- The role of visually rich content in driving audience interest and action.
