Role & Responsibilities
- Campaign Design:
- Developed a month-long content plan specifically tailored to a 30+ audience.
- Focused on creating digestible, engaging travel inspiration, tips, and insights about Finland.
- Content Creation:
- Crafted bite-sized, shareable posts, travel recommendations, and eye-catching visuals that highlighted Finland’s top attractions.
- Developed content that appealed to the audience’s lifestyle and travel preferences.
- Platform Strategy:
- Adapted the campaign for WhatsApp’s unique format, ensuring content was easy to engage with and share.
- Crafted posts and messages that encouraged interaction, helping the campaign to resonate personally with the target audience.
Results Achieved
- Increased engagement and interaction within the targeted WhatsApp community.
- Elevated Finland’s visibility as a desirable travel destination.
- Successfully met Lux Voyages’ goals by sparking interest and encouraging future bookings.
Key Highlights
- Delivered tailored content that resonated with a 30+ audience, driving both interest and engagement.
- Leveraged WhatsApp’s personal touch to create a more intimate, impactful campaign.
- Transformed travel curiosity into actionable plans for Finland.
