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Email Marketing
Description
Unleashing the full potential of Klaviyo, I craft email strategies that don't just engage, they convert. With a proven track record of driving ROI through data-driven campaigns, I'm your go-to expert for email marketing excellence. Let's supercharge your outreach and turn every click into a conversion!
Deliverables
- Campaign Strategy and Planning:
- Developing comprehensive email marketing strategies aligned with business goals.
- Crafting tailored campaigns for different segments, ensuring maximum engagement.
- Content Creation and Optimization:
- Writing compelling, on-brand copy that resonates with the target audience.
- Designing visually appealing templates for higher click-through rates.
- List Segmentation and Management:
- Segmenting the subscriber list for personalized messaging and improved targeting.
- Ensuring clean and up-to-date databases for optimal deliverability.
- Automation and Flow Creation:
- Setting up automated workflows for onboarding, nurturing, and re-engagement.
- Implementing A/B testing to refine workflows for higher conversions.
- Performance Analysis and Reporting:
- Monitoring key metrics like open rates, click-through rates, conversion rates, etc.
- Analyzing campaign data to derive actionable insights for continuous optimization.
- Compliance and Deliverability:
- Ensuring campaigns adhere to GDPR, CAN-SPAM, and other relevant regulations.
- Implementing best practices to maintain high deliverability rates.
- A/B Testing and Optimization:
- Conducting A/B tests on various elements (subject lines, content, visuals, etc.).
- Iterating campaigns based on test results for continual improvement.
- Customer Engagement and Retention:
- Designing strategies to nurture customer relationships and drive repeat purchases.
- Developing re-engagement campaigns for dormant subscribers.
- Integration and Technical Expertise:
- Integrating Klaviyo with other platforms (e.g., e-commerce, CRM) for seamless operations.
- Troubleshooting technical issues and providing solutions for efficient email delivery.
- ROI Tracking and Goal Attainment:
- Monitoring campaign performance against predefined KPIs and ROI targets.
- Implementing strategies to maximize ROI and achieve set objectives.
Email Marketing
Klaviyo Expert
Content Writing
