Instagram: Revolutionizing Performance Marketing with Machine Learning Ad Tech
At Demson Consulting, we collaborated directly with the Instagram Product team to embark on a transformative journey in performance marketing. Our mission was to harness the power of machine learning ad technology to revolutionize Instagram’s ad campaigns and drive exceptional results.
Project Details:
We undertook a 33-week performance marketing pilot powered by Instagram’s cutting-edge machine learning audience targeting (MLAT) model. This initiative aimed to automate critical aspects of Instagram’s Stories advertising product, paving the way for scalable and efficient ad campaigns.
Work Highlights:
- Strategic Campaign Design: We meticulously tested, designed, and executed 15 campaigns with 540 ad variants. This extensive process allowed us to gather invaluable insights and fine-tune our strategies for maximum impact.
- Insights-Driven Automation: Leveraging the data and lessons from our pilot program, we contributed to developing automation capabilities for future campaigns. This strategic approach optimized campaign performance and streamlined processes for sustained success.
