Vandy’s Makhana has a solid product in a market where healthy snacking is on the rise, but its social media presence isn’t making the impact it could. Right now, their Instagram page lacks the storytelling, engagement, and visibility needed to turn casual snackers into loyal customers. Here’s a breakdown of what could be improved and how small but strategic changes can take their brand to the next level.

A glance at the page doesn’t immediately tell you what Vandy’s Makhana stands for. Is it positioned as a premium snack? A fitness-friendly munchie? A guilt-free alternative to popcorn? The brand needs to solidify its tone, messaging, and overall vibe so that customers instantly recognize and relate to it.

Solution: Define a clearer visual identity with consistent colours, fonts, and templates. The captions should also feel more human and engaging rather than just descriptive. A brand story highlight could also help introduce new visitors to the ethos behind Vandy’s Makhana.

Right now, the page is mostly focused on static posts and product images, which don’t create enough engagement. The content strategy could benefit from more interactive formats, such as:

Polls & Quizzes – Which Makhana flavour matches your personality? Or are you a sweet or spicy snacker?
Snack Hacks & Quick Recipes – Showcasing creative ways to enjoy Makhana in daily meals
Behind-the-Scenes – A look at sourcing, packaging, or even team moments to add authenticity
Customer Spotlights – Featuring UGC (User-Generated Content) to build community trust

Solution: Create a mix of Reels & Stories that make the page feel more like a conversation rather than a one-way product showcase.

One of Instagram’s newest and most underutilized tools is Broadcast Channels, and Vandy’s Makhana is missing a huge opportunity here. Since people love snack recommendations and discovering healthy alternatives, a Broadcast Channel could serve as an insider space for:

1.  Sharing exclusive discounts & new launches
2. Polls & feedback from customers on future flavours
3. Fun snack challenges & contests

Beyond this, community-building goes beyond just posting—it’s about actively engaging. The brand needs to start responding to comments, resharing customer stories, and even hopping onto trends where food brands are making waves.
Solution: Start a Broadcast Channel where followers get VIP access to brand updates, snack hacks, and giveaways, making them feel part of the brand journey.

One of the biggest gaps in the page is the lack of strategic tagging. Currently, posts aren’t leveraging relevant food, health, and lifestyle tags, meaning discoverability is low.

For example, instead of just writing #Makhana, posts should include:
#HealthySnacking #GuiltFreeMunching #IndianSuperfoods #SnackBetter 

Additionally, collaborative tagging with influencers and food bloggers could help amplify reach. Encouraging customers to tag the brand in their snack posts and resharing their content could create a ripple effect, making the brand appear more frequently on feeds.

Solution: Build a hashtag strategy that mixes high-traffic and niche tags while encouraging customers and influencers to tag the brand when they post.

The healthy snacking space is buzzing with fitness coaches, nutritionists, and lifestyle influencers who swear by makhana. But Vandy’s hasn’t tapped into this space enough. Collaborating with the right micro and macro influencers could help drive credibility and awareness.

Types of Collaborations That Would Work:

What I Eat in a Day Kinda Reels featuring makhana as a healthy snack option
Try Before You Buy - Campaigns where influencers distribute mini-packs to their audience
Giveaways & Challenges that encourage UGC and word-of-mouth marketing

Solution: Curate a list of niche influencers and create a fun campaign that will organically get people talking about Vandy’s Makhana.