Vandy’s Makhana has a strong product in a fast-growing, healthy snacking category. However, the current Instagram presence isn’t fully leveraging this potential. With clearer positioning and a few strategic content shifts, the brand can significantly improve engagement, visibility, and customer loyalty.
1. Brand Positioning & Identity
At first glance, the page doesn’t clearly communicate what Vandy’s Makhana stands for: a premium snack, a fitness-friendly option, or a guilt-free munching alternative. This clarity is essential to help audiences instantly connect with the brand.
Action:
- Define a clear brand positioning and tone
- Maintain consistent colours, fonts, and content templates
- Add a brand story highlight to introduce the ethos and values
- Make captions more conversational and human
2. Content & Engagement Strategy
The feed currently leans heavily on static product posts, limiting interaction and reach. Introducing more dynamic, interactive formats can make the page feel more alive and relatable.
Action:
- Increase use of Reels and Stories
- Add polls, quizzes, and snack-based Q&As
- Share quick snack hacks and easy recipes
- Feature behind-the-scenes moments and customer UGC
3. Community Building & Broadcast Channels
Vandy’s Makhana is missing an opportunity to build a stronger inner community. Instagram Broadcast Channels can act as a VIP space for loyal followers.
Action:
- Launch a Broadcast Channel for offers, launches, and snack tips
- Use polls to gather feedback on flavours and packaging
- Run small challenges and giveaways to encourage participation
- Actively respond to comments and reshare customer stories
4. Discoverability Through Hashtags & Tagging
The current hashtag and tagging strategy is underutilised, affecting reach and discoverability.
Action:
- Use a mix of high-reach and niche hashtags
- Tap into health, food, and lifestyle communities
- Encourage customers and influencers to tag the brand
- Regularly reshare tagged content to build social proof
5. Influencer Marketing & UGC
The makhana space is already popular among fitness, wellness, and lifestyle creators, but this hasn’t been fully explored yet.
Action:
- Collaborate with micro and macro influencers
- Create “What I Eat in a Day” and snack routine content
- Run trial-based campaigns and UGC-driven challenges
- Focus on organic storytelling rather than hard selling
Outcome
With clearer positioning, more engaging content, and a stronger focus on community, Vandy’s Makhana can transform Instagram into a high-impact growth channel, driving awareness, trust, and long-term brand love.
