When Odorite sought to reinforce its position in the pet hygiene space, I conceptualized and orchestrated the Paws & Refresh campaign, a dynamic initiative designed to highlight its pet-friendly floor cleaners.

Why Paws & Refresh?
The name perfectly encapsulated the essence of the campaign: Paws symbolized its pet-centric focus, while Refresh conveyed the instant freshness experienced after using Odorite’s specialized cleaners. The goal was to create a narrative that resonated with pet owners, emphasizing not just cleanliness but also the safety and well-being of their furry companions.

Strategic Execution:
  • Engaging Storytelling: We crafted content that showcased real pet parents using the product, demonstrating its effectiveness in maintaining a hygienic, odour-free home while being gentle on paws.
  • Influencer & UGC Push: Collaborated with pet influencers and engaged the community to share their experiences, leveraging authentic testimonials to build credibility.

Impact & Results:
  • Increased brand awareness within the pet parent community.
  • Elevated consumer trust through user-generated content and influencer collaborations.
  • Boosted product sales and reinforced Odorite’s commitment to pet-safe hygiene.
The Paws & Refresh campaign was not just about selling a product, it was about fostering a movement for cleaner, safer pet-friendly spaces. A testament to how a well-executed strategy can merge branding, engagement, and sales seamlessly.
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