When Odorite sought to reinforce its position in the pet hygiene space, I conceptualised and orchestrated the Paws & Refresh campaign, a dynamic initiative designed to highlight its pet-friendly floor cleaners.
Why Paws & Refresh?
The name perfectly encapsulated the essence of the campaign: Paws symbolised its pet-centric focus, while Refresh conveyed the instant freshness experienced after using Odorite’s specialised cleaners. The goal was to create a narrative that resonated with pet owners, emphasising not just cleanliness but also the safety and well-being of their furry companions.
The name perfectly encapsulated the essence of the campaign: Paws symbolised its pet-centric focus, while Refresh conveyed the instant freshness experienced after using Odorite’s specialised cleaners. The goal was to create a narrative that resonated with pet owners, emphasising not just cleanliness but also the safety and well-being of their furry companions.
Strategic Execution:
- Engaging Storytelling: We crafted content that showcased real pet parents using the product, demonstrating its effectiveness in maintaining a hygienic, odour-free home while being gentle on paws.
- Influencer & UGC Push: Collaborated with pet influencers and engaged the community to share their experiences, leveraging authentic testimonials to build credibility.
Impact & Results:
- Increased brand awareness within the pet parent community.
- Elevated consumer trust through user-generated content and influencer collaborations.
- Boosted product sales and reinforced Odorite’s commitment to pet-safe hygiene.
The Paws & Refresh campaign was not just about selling a product; it was about fostering a movement for cleaner, safer, pet-friendly spaces—a testament to how a well-executed strategy can merge branding, engagement, and sales seamlessly.
