Imagine this: Instead of a typical kiosk sitting in a corner, we planned to take the brand to the crowd in the most unmissable way.
The Vision
We wanted to turn heads by having a fashion parade during game breaks. A group of models (or even everyday people) strutting around in Carmah’s themed collections, making the brand feel alive in the middle of all the sports action. Think stylish athleisure, statement pieces, and sporty fits, right where people would least expect it.
The plan was simple but powerful:
A Carmah pop-up at the venue, lets people experience the brand firsthand.
A walk-through fashion showcase during game breaks, no runway, just the crowd as the audience and the stadium as the stage.
Live social media action, QR codes on outfits for instant shopping.
A Carmah pop-up at the venue, lets people experience the brand firsthand.
A walk-through fashion showcase during game breaks, no runway, just the crowd as the audience and the stadium as the stage.
Live social media action, QR codes on outfits for instant shopping.
It wasn’t just about setting up a stall and hoping people would come; it was about making sure they couldn’t ignore us. The energy of a live game, the curiosity of an unexpected fashion moment, and the sheer cool factor of bringing style into a sports space.
