Marketing & Brand Strategist – Nolita 

At Nolita, I led brand and marketing initiatives with a strong emphasis on building a distinct identity and creating memorable customer touchpoints, online and in-store. 

My responsibilities included conducting regular social media audits, improving digital presence, and crafting monthly mood boards to define the look and feel of our page, ensuring visual consistency and storytelling that matched the brand’s personality. I also curated and directed photoshoots to bring these mood boards to life. 

To enhance brand recall and drive more walk-ins, I worked on refining the dine-in experience and initiated collaborations with creators who could aesthetically represent the restaurant’s vibe. Additionally, I actively explored ways to increase user-generated content, turning happy diners into brand advocates and fostering a more engaged community.