One story, one slurp, one scroll at a time. 

I’ve had the chance to work closely with the founder of Slurp Shop, a bold new noodle bar that’s messy in the best way and unapologetically real. From day one, the focus wasn’t just on creating good food; it was about building a brand people would feel something for. 

I stepped in to guide the storytelling and brand positioning on Instagram, not just to announce a new restaurant, but to build a fan base before the doors even opened. Think of it as launching a vibe, not just a venue. We leaned into behind-the-scenes chaos, shared menu dilemmas, design debates, and asked the audience to vote, react, and
Co-create in small ways that build big loyalty. 

This wasn’t just content, it was culture-building. And seeing strangers call dibs on a dish that hasn’t even been revealed yet? That’s when you know something’s working.