While working with Oji Ramen as their marketing consultant, I introduced a content and online experiment called Oji Times. Think of it as a newspaper-style update that drops every Monday or Tuesday, giving diners a quick, fun snapshot of what’s happening at Oji Ramen.  

Each edition highlights what’s buzzing on the menu—from bestsellers everyone keeps coming back for to underrated dishes that deserve more love. The tone is light, easy to read, and intentionally non-salesy. 

The goal?
To talk about food in a way that feels natural, relatable, and scroll-stopping. It’s marketing that doesn’t feel like marketing, and that’s exactly why people take the time to read it. 

Alongside this, we introduced Ramen Rants, a simple but thoughtful on-ground initiative. Guests were invited to drop their thoughts, rants, or everyday worries into jars placed at the restaurant. No prompts, no pressure, just a space to vent, unload, and feel a little lighter. 

What started as a guest engagement idea quickly turned into a favourite internal ritual. The notes became fun, sometimes emotional, sometimes hilarious read sessions for the Oji Ramen team. Beyond the laughs, it added a strong human layer to the brand, making Oji Ramen feel less like just a ramen spot and more like a space for comfort, connection, and community.