Whether it’s a seasonal sale, product launch, or event, I create and execute campaigns that deliver results. One such example is this :

 'Getting Some Sun' – A social media campaign to bring the feel-good vibes of summer to life; crafted for a T-shirt brand rooted in sustainability!🌻🌞

When I came up with this, the idea was to push sales and also create an experience. It was about celebrating sunny days, that carefree feeling, and the joy of simply being outdoors while weaving in our sustainable T-shirts as part of that narrative. 

At first, to set the mood, I curated a visual board full of pastel hues and soft, summery aesthetics. Every image had a light, airy vibe, making sure it aligned seamlessly with the brand’s approachable ethos and skin-friendly DNA.

The execution backed by my initial strategy was effortless and seasonally on-point. From March to May, we filled the campaign with warm, sunlit moments. Trending events like the #IPL were incorporated while staying true to the easy-breezy theme. A 

#guerillamarketing element added extra zest, encouraging people to wear the T-shirts, work from cafes, and share candid stories online, mindfully tagging the brand.

The goal was clear: To sell and to create a community, a vibe, people wanted to be part of. And, I am glad to say, it worked.