As part of the Tamil Nadu Premier League (TNPL) team Nellai Royal Kings, I led social media and community engagement strategies that significantly enhanced fan interaction and team visibility.
Key Highlights:
Key Highlights:
- Innovative Jersey Number Reveal:
I introduced a unique approach to the team's jersey number unveiling, turning what could be a routine announcement into an engaging fan-driven moment. The strategy incorporated creative storytelling and interactive elements, generating buzz across platforms and increasing fan anticipation. - Fan Community Building:
I designed and executed campaigns that fostered loyalty and excitement among fans. Through engaging polls, trivia, and exclusive behind-the-scenes content, I successfully built a sense of belonging and pride among the team's supporters. - Match Day Content:
Delivered live, real-time updates and highlights, ensuring fans felt connected even if they couldn’t attend the games in person. This approach boosted engagement and reinforced the team's dynamic online presence.
Through these efforts, I not only increased the team’s social media engagement but also established them as a community-driven and fan-focused brand.
