Empowering Teams to Create Social Media Magic
At Naturals Salon, I conducted a hands-on workshop to empower staff with the skills and knowledge to create engaging behind-the-scenes (BTS) content using their smartphones. The goal was to humanize the brand and foster connections with the audience by showcasing the authentic side of their operations.
Key Contributions:
At Naturals Salon, I conducted a hands-on workshop to empower staff with the skills and knowledge to create engaging behind-the-scenes (BTS) content using their smartphones. The goal was to humanize the brand and foster connections with the audience by showcasing the authentic side of their operations.
Key Contributions:
- Trained teams on the importance of BTS content and how it can boost engagement.
- Developed easy-to-follow strategies for creating captivating BTS videos.
- Shared actionable tips on leveraging social media platforms to amplify brand presence.
- Helped the staff feel confident in using their creativity to drive the brand's storytelling efforts.
This initiative not only enhanced the brand’s relatability but also motivated staff to become brand ambassadors through their content.
