French Loaf Strategic Campaign Execution
I played a pivotal role in the rebranding efforts of French Loaf, where I strategized and executed impactful social media campaigns that aligned with the brand’s new identity. Through a mix of creativity, trend analysis, and community engagement, I helped position French Loaf as a relatable yet premium bakery brand.
Key Campaigns:
I played a pivotal role in the rebranding efforts of French Loaf, where I strategized and executed impactful social media campaigns that aligned with the brand’s new identity. Through a mix of creativity, trend analysis, and community engagement, I helped position French Loaf as a relatable yet premium bakery brand.
Key Campaigns:
- ₹1 Cupcake Campaign
- Executed a viral campaign that offered cupcakes at just ₹1.
- Created buzz-worthy content to drive footfall and social media engagement.
- Leveraged social media platforms to generate excitement and ensure high participation.
- Multi-Grain Goodness Initiative
- Focused on promoting healthier options within the bakery segment.
- Created content that educated audiences on the benefits of multi-grain products while showcasing their premium appeal.
- #KnowYourLoaf Campaign
- An awareness initiative to educate customers about French Loaf’s unique bread offerings.
- Shared stories about the brand’s baking process, quality ingredients, and heritage to build trust and transparency.
Additional Contributions:
- Conducted social listening to understand customer preferences and align content accordingly.
- Led influencer collaborations to amplify reach and build credibility.
- Managed online reputation, ensuring positive brand perception through timely responses and customer interactions.
