For Iluvia Hard Water Shampoo, I worked on creating a cohesive social media strategy that highlighted the brand’s unique selling points while educating its audience about the harmful effects of hard water on hair.
- Awareness Campaigns:
- Designed and executed educational content campaigns that explained the science behind hard water damage and how Iluvia’s products provide an effective solution.
- Crafted attention-grabbing captions and posts that simplified technical information into relatable content for the audience.
- Influencer Partnerships:
- Partnered with influencers in the beauty and wellness space to build credibility and increase brand awareness.
- Managed influencer onboarding, briefing, and collaboration to ensure consistent messaging aligned with the brand’s ethos.
- UGC & Testimonials:
- Encouraged customers to share before-and-after testimonials, creating a community of advocates who shared their experiences using Iluvia.
- Creative Content:
- Developed engaging Instagram stories, IGTV videos and posts showcasing how Iluvia products fit into daily routines, appealing to urban, health-conscious customers.
