Coffeenated by Lavazza India
At Coffeenated, I played a crucial role in establishing the brand’s social & on-ground presence and driving engagement through innovative strategies.
My key contributions included:
At Coffeenated, I played a crucial role in establishing the brand’s social & on-ground presence and driving engagement through innovative strategies.
My key contributions included:
- Content Strategy & Social Listening:
- Designed a unique content strategy that blended Lavazza’s premium identity with quirky, relatable content for Indian coffee lovers.
- Conducted social listening to understand audience sentiment and incorporated these insights into campaigns, ensuring relevance and relatability.
- Influencer Marketing:
- Onboarded and collaborated with food, beverage, and lifestyle influencers to promote Coffeenated as the go-to choice for coffee enthusiasts.
- Created campaigns that showcased influencers enjoying Lavazza coffee in authentic, everyday settings, boosting visibility and appeal.
- Community Engagement:
- Engaged with the audience through interactive content, such as polls, quizzes, and contests, fostering a sense of belonging among coffee lovers.
- Managed comments and messages to build a loyal and engaged community, reinforcing Lavazza’s reputation for customer-centricity.
- Online Reputation Management (ORM):
- Proactively address customer queries and reviews across platforms, ensuring a positive brand image and increasing trust.
- Creative Campaigns:
- Ideated and executed campaigns for special occasions like International Coffee Day, combining visually captivating imagery to resonate with coffee aficionados.
- Designed content for Instagram stories, capitalizing on trending formats to maximize reach and engagement.
- Collaborations:
- Coordinated with cafes and coffee shops to feature Coffeenated products, reinforcing Lavazza’s premium positioning while promoting it as an accessible lifestyle brand.
