Weddings with Kay: An Experience-Building Campaign
For Kay - The Fashion Bay, I conceptualized and executed the Weddings with Kay campaign, a strategic experience-building activity designed to enhance brand awareness and reach.
Key Elements of the Campaign:
- Celebrating Wedding Styles:
- Highlighted Kay's versatility by curating collections that catered to wedding ensembles for brides, bridesmaids, and wedding guests.
- Created visually stunning lookbooks and Reels showcasing a blend of traditional and contemporary wedding styles.
- Shoot Concepts:
- Organized dreamy, wedding-themed shoots at picturesque locations, capturing the elegance and vibrancy of Kay's collections.
- Focused on storytelling through visuals, presenting a seamless narrative of the journey from wedding shopping to styling.
- Campaign Outcome:
- Enhanced brand visibility among a wider audience through authentic content and relatable experiences.
- Increased engagement and reach on social platforms, fostering deeper connections with Kay’s target audience.
