The launch of Sky Brew at Barracuda Brew Bar was an exceptional campaign designed to elevate the customer experience and position the venue as the go-to destination for premium brunches and themed culinary events.
My contributions to this launch included:
My contributions to this launch included:
1. Campaign Ideation & Execution
- Event Conceptualization: Positioned Sky Brew as a fresh, innovative extension of the Barracuda Brew Bar experience, emphasizing indulgent brunches, themed lunches, and dynamic live food stations.
- Themed Promotions: Developed creative themes for weekly brunches ranging from “Tropical Paradise” to “Sea Food Fest” to add variety and keep customers engaged.
2. Content Strategy
- Social Media Rollout:
- Created visually striking teaser campaigns leading up to the launch, leveraging Videos, Stories, and carousel posts.
3. Live Stations & Engagement
- Showcasing Culinary Excellence: Highlighted the appeal of live food stations through videos capturing chefs in action, from artisanal pasta making to exotic dessert plating.
Impact
The launch of Sky Brew not only drove footfalls but also established it as a vibrant brunch and dining hub in the city. The creative use of live stations, combined with targeted social media campaigns, resulted in increased brand recall and engagement across platforms.
