1. Creating a Mascot Identity
- The moose was designed to reflect Dank’s bold and playful brand personality. It became the perfect symbol for the bar’s lively atmosphere, appealing to both regular patrons and new customers.
2. Punny Campaigns
- The moose was central to every festival, campaign, and event, acting as the face (and humour) of the brand.
- Puns and Wordplay: From slogans like “Don’t make a moose-take, party with us!” to “Moosetastic Nights”, the mascot was integrated into all communications, creating a memorable connection with patrons.
- For themed events, we tailored the moose’s persona.
3. Festivals and Special Events
- Festive Integration: The moose was dressed and styled according to each occasion, from Santa hats for Christmas to lederhosen for Oktoberfest. This visual integration helped tie the brand to the season while maintaining consistency.
4. Social Media Strategy
- Visual Content:
- Used moose-centric memes and pop culture references to drive engagement, making Dank a relatable and “cool” spot for the younger crowd.
Impact
Dank Resto Bar’s moose mascot became a beloved element of the brand, instantly recognizable and memorable. The consistent use of humour, puns, and visual appeal not only boosted engagement on social media but also increased footfalls during events and festivals.
This mascot marketing strategy reinforced Dank’s position as a fun, vibrant, and creative destination for food, drinks, and good vibes.
