For Table Jars, I implemented a Scarcity Marketing strategy that stirred curiosity and urgency among the audience, creating an irresistible pull to act fast. By dropping exclusive products with limited availability, we built a buzz similar to the anticipation of a Netflix series premiere keeping followers on the edge of their seats.

Crafted countdowns, limited-time offers, and surprise product drops making sure the audience felt like they were part of something exclusive, almost like getting first access to a brand-new show. Alongside this, interactive contests created a sense of FOMO (Fear of Missing Out), further amplifying urgency and driving immediate sales. This approach not only created excitement around new releases but also kept the brand fresh, relevant, and top of mind for its community.