Here's how you acquire GenZ & millennials like a pro. 👀
This is what RuPay did 🕵️
Lollapalooza is a big name for people who are into music festivals, it mostly caters to Young Adults living in Tier 1, and Tier 2 cities.
This is what RuPay did 🕵️
Lollapalooza is a big name for people who are into music festivals, it mostly caters to Young Adults living in Tier 1, and Tier 2 cities.
#RuPay by National Payments Corporation Of India (NPCI) milked this opportunity and introduced slashed pricing for Lollapalooza Mumbai 2024 fans who own a RuPay credit card or signing up for a new one.
Last year, this festival had a footfall of 60k people across two days, even if we minus some 10k free tickets to sponsors and others for free.
50000 is a huge audience, Indians in general look for discounts even if it comes after buying something at No-cost EMI or even a new
Last year, this festival had a footfall of 60k people across two days, even if we minus some 10k free tickets to sponsors and others for free.
50000 is a huge audience, Indians in general look for discounts even if it comes after buying something at No-cost EMI or even a new
#creditcard. This year footfall may rise because there are no pandemic scenes, and more people are starting to go out.
Just for your info, in this festival last year had 40+ artists including the likes of Imagine Dragons. A basic general access ticket is for 7000₹ so if GenZ/Millennials on average is paying this much in India for a 2-day long music event, think of them as a credit card user and their spending habits.
Still, after paying the artists, for licenses and the whole thing. Event organizers won't earn much in the first few years but yes as the event ends you'll still have that RuPay credit card that you'll use for quite a few years. 😌
And guess what these will be new, entry-level, and mid-range cardholders, who will soon become part of the larger economy.
Fascinating, right? 🤷🏼♂️
Just for your info, in this festival last year had 40+ artists including the likes of Imagine Dragons. A basic general access ticket is for 7000₹ so if GenZ/Millennials on average is paying this much in India for a 2-day long music event, think of them as a credit card user and their spending habits.
Still, after paying the artists, for licenses and the whole thing. Event organizers won't earn much in the first few years but yes as the event ends you'll still have that RuPay credit card that you'll use for quite a few years. 😌
And guess what these will be new, entry-level, and mid-range cardholders, who will soon become part of the larger economy.
Fascinating, right? 🤷🏼♂️
