Last year in July, I opted for Advanced Certification in Digital Marketing & Communication and this month marks the end of my course. Quite a few people had asked me for my feedback on this program as a learner. So, hereโs my viewpoint.
๐๐ซ๐จ๐ฌ ๐จ๐ ๐ญ๐ก๐ข๐ฌ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฆ
- UpGrad did not restrict itself to the recorded subject course modules, instead, it involved a discussion forum, live sessions, projects, case studies, mentorship sessions, industry readiness tests etc.
- Since it was a remote certification, I could easily learn from modules from the comfort of home. I even completed some of the modules during my solo trips on my phone. It was that easy!
- We've also worked on several live projects ranging from SEO, and SMM to Search Ads etc.
- We read about a lot of marketing models, funnels, buyer journeys and case studies etc which serve as a key foundation for beginners.
- You'll meet a lot of like-minded people in your cohort, it was always pleasing to attend those interactive sessions.
- The 2-year access to all the modules is a game-changer if used wisely.
Special mentions to my favourite professors Dr. Falguni Vasavada Siddharth Deshmukh and Joydip G.. Mentors like Chirag Pahwa and Deepak Verma. Industry coaches like Madhura Chaudhuri, Vikram Anand, Siddharth Kapur and many more were all amazing throughout the program.
๐๐ก๐ ๐ฉ๐ซ๐จ๐ฌ ๐๐ซ๐ ๐ข๐ง๐ง๐ฎ๐ฆ๐๐ซ๐๐๐ฅ๐, ๐ฎ๐ง๐ฅ๐ข๐ค๐ ๐ญ๐ก๐ ๐๐จ๐ง๐ฌ.
- I was looking forward to having more sessions with the MICA faculty.
- Extensions provided for the course were limited to two weeks whereas you had to give a minimum of 7-8 hours a week to this course else you lag behind.
- UpGrad recently changed the course name from Post Graduation to Advanced Certification.
- Live sessions that happen on UpGrad website have quite a lot of connectivity issues but I believe it'll be optimised soon.
- UpGrad buddies were changed quite a few times. Despite this, buddies like Khush Jajoo and Vandana Jaiswal were helpful throughout the program.
To be honest, it all comes down to your sincerity towards the program. The modules and live projects will come in handy only if you apply these learnings to real-life projects/problems. Reach out to the right people at the right time for help with learning. Utilise every penny you spent on the course. Have all additional courses provided by UpGrad.
A keynote - Optimise your presence on all social platforms irrespective of your decision of opting for a course or not. Keep yourself updated with the latest industry trends. Attend webinars and free workshops, do free certifications, and make your portfolio.
In need of learning resources, feel free to reach out. Iโll try my best to help you out.
Here's a quote by Seth Godin โ๐ณ๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐ ๐๐๐ ๐๐ ๐๐๐, ๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐ ๐.โ
๐๐ซ๐จ๐ฌ ๐จ๐ ๐ญ๐ก๐ข๐ฌ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฆ
- UpGrad did not restrict itself to the recorded subject course modules, instead, it involved a discussion forum, live sessions, projects, case studies, mentorship sessions, industry readiness tests etc.
- Since it was a remote certification, I could easily learn from modules from the comfort of home. I even completed some of the modules during my solo trips on my phone. It was that easy!
- We've also worked on several live projects ranging from SEO, and SMM to Search Ads etc.
- We read about a lot of marketing models, funnels, buyer journeys and case studies etc which serve as a key foundation for beginners.
- You'll meet a lot of like-minded people in your cohort, it was always pleasing to attend those interactive sessions.
- The 2-year access to all the modules is a game-changer if used wisely.
Special mentions to my favourite professors Dr. Falguni Vasavada Siddharth Deshmukh and Joydip G.. Mentors like Chirag Pahwa and Deepak Verma. Industry coaches like Madhura Chaudhuri, Vikram Anand, Siddharth Kapur and many more were all amazing throughout the program.
๐๐ก๐ ๐ฉ๐ซ๐จ๐ฌ ๐๐ซ๐ ๐ข๐ง๐ง๐ฎ๐ฆ๐๐ซ๐๐๐ฅ๐, ๐ฎ๐ง๐ฅ๐ข๐ค๐ ๐ญ๐ก๐ ๐๐จ๐ง๐ฌ.
- I was looking forward to having more sessions with the MICA faculty.
- Extensions provided for the course were limited to two weeks whereas you had to give a minimum of 7-8 hours a week to this course else you lag behind.
- UpGrad recently changed the course name from Post Graduation to Advanced Certification.
- Live sessions that happen on UpGrad website have quite a lot of connectivity issues but I believe it'll be optimised soon.
- UpGrad buddies were changed quite a few times. Despite this, buddies like Khush Jajoo and Vandana Jaiswal were helpful throughout the program.
To be honest, it all comes down to your sincerity towards the program. The modules and live projects will come in handy only if you apply these learnings to real-life projects/problems. Reach out to the right people at the right time for help with learning. Utilise every penny you spent on the course. Have all additional courses provided by UpGrad.
A keynote - Optimise your presence on all social platforms irrespective of your decision of opting for a course or not. Keep yourself updated with the latest industry trends. Attend webinars and free workshops, do free certifications, and make your portfolio.
In need of learning resources, feel free to reach out. Iโll try my best to help you out.
Here's a quote by Seth Godin โ๐ณ๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐ ๐๐๐ ๐๐ ๐๐๐, ๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐ ๐.โ
