You are a designer for a new fictional personal styling service called Style Me Now. The company provides personalized fashion advice to busy professionals who want to look their best but don’t have the time or expertise to shop for themselves. Your task is design a landing a page that will attract new customers and communicate the unique value proposition of the service. (Uxcel Challenge)
The Process
The logo design is a plain mannequin which signifies the tailored approach taken in curating fashion recommendations specific to each user.
The brief had mentioned a modern and minimalistic design for the page. Hence the choice of a modern typeface and clean illustrations was made to fit the requirements.
The colour palette of brown and blue was picked to instil trust and assurance to the customer that their outfits are being curated with care.
Using a big font size for the hero section without using an image was to emphasize the motto of the service which resonates with the target audience.
