In a world that is always changing, and where customers are constantly changing the way they live and work, data-driven analysis helps us, as marketers, to evolve with them and not be left behind.
By analyzing our marketing efforts consistently, and iteratively building the inbound strategy, we can give the customers what they need to continue the conversation with us.
To design a data-driven framework:
1. Track the metrics that matter
2. Understand what those metrics indicate about the success of your strategy
3. Apply what you've learned to optimize and improve your conversations with the customers
By analyzing our marketing efforts consistently, and iteratively building the inbound strategy, we can give the customers what they need to continue the conversation with us.
To design a data-driven framework:
1. Track the metrics that matter
2. Understand what those metrics indicate about the success of your strategy
3. Apply what you've learned to optimize and improve your conversations with the customers
