In this Brand Impact Audit, I look at your business through a 360-degree lens that’s been honed over the last 15 years across Branding, Marketing & Creative Communication to share key insights on how its perceived today and what areas need work and what don’t, including potential directions across categories.

These are great for businesses of any size, type (product or service) and industry. In addition, it’s a one-time commitment that will help understand my thinking and approach better & assess if we have synergies for a long-term partnership.

Why collaborate with me? Over the last decade & a half, I’ve utilized approaches like these to partner & scale businesses like Burger King, Samsonite, Raymond, ARROW, Dream On Me, Evolur, Lenovo, Windows, Shoppers Stop & more across the Indian & North American Markets. 

My tailored strategies have seen businesses scale their YoY sales & digital presences, improve their overall, long-term brand health and foundation, and finally create cross-functional growth. 

These are not final strategies but rather a step before that - a look into your overall brand presence, the areas that have BIG potential to scale and even what is working (and why)!

While each of the audits are tailored to the brands, here is a broad level approach on what you can expect in the final audit deck that reaches you:

1. First look of Overall Brand Perception
2. Offering Analysis & Perception
3. Messaging feedback & perception
4. Target Audience (according to first view, industry & product/offering) + Potential
5. Brand Presence & Marketing touch points analysis (Social Media, Website, etc.)
     -Platform Strategy feedback
     -Creative Strategy & Approach analysis
     -Tone of Voice & Language Strategy Analysis
     -Sentiment Overview
     -TG approach
6. Competition Benchmarking
    -Who falls into competition category from my lens? (Top 1-3)
    -What are they doing right?
7. Overall Brand Takeaways
8. Overview of Scope of High Potential & Improvement Areas across Branding, Marketing & Creative Strategy + Actionable Insights, if any.

Note: The ideal project timeline would be 3 weeks from point of payment to the final strategy reaching you.