Google:
- Initial testing of website search ads was successful. We ran these ads in only 2 pin-codes to increase awareness and understand the product feedback
- We later switched to app marketing which did work in search but not display and Pmax because there was a lot spillover in not serviceable pin-codes
Meta:
- Experimented with a lot of creative strategies for paid ads. Key winners were problem vs solution based approach
Apple:
- Best ROI generating channel for Snabbit
- We attempted both basic and advanced ads, basic was clearly the winner so eventually we scaled apple basic ads
- Initial testing of website search ads was successful. We ran these ads in only 2 pin-codes to increase awareness and understand the product feedback
- We later switched to app marketing which did work in search but not display and Pmax because there was a lot spillover in not serviceable pin-codes
Meta:
- Experimented with a lot of creative strategies for paid ads. Key winners were problem vs solution based approach
Apple:
- Best ROI generating channel for Snabbit
- We attempted both basic and advanced ads, basic was clearly the winner so eventually we scaled apple basic ads
