40 Days Challenge
- I have handled 3, 40 DC challenges for Sohfit and there were 1500+ registrations done
- Paid Marketing CAC was ~650 with ROAS of 20+
- The entire 30 days campaign was divided into 3 parts: Early Bird, Last Few Days and Last Chance
- Creative Strategy revolved around Sohrab expert vides, Customer testimonials, Problem based approach, specific cohort based targeting (like New Moms, 40+, Premium Corporate Travelers, Celebrities, Fashion and Fitness)
- I have handled 3, 40 DC challenges for Sohfit and there were 1500+ registrations done
- Paid Marketing CAC was ~650 with ROAS of 20+
- The entire 30 days campaign was divided into 3 parts: Early Bird, Last Few Days and Last Chance
- Creative Strategy revolved around Sohrab expert vides, Customer testimonials, Problem based approach, specific cohort based targeting (like New Moms, 40+, Premium Corporate Travelers, Celebrities, Fashion and Fitness)
