Integrated Marketing Communication Strategy to Promote Badminton in India
The objective of the project is to devise strategies to promote Badminton as a popular sport in a cricket crazy nation like India.
Badminton, though slowly evolving as a popular sport, has still to tread a long way before reaching popularity levels anywhere close to Cricket. The proposed promotional campaign enlists new ideas to act as catalysts in rejuvenating Badminton as a sport in India. The focus of the campaign is to increase the viewership of the sport and also to increase the conversion rates of young kids taking up the sport as a career option.
The objective of the project is to devise strategies to promote Badminton as a popular sport in a cricket crazy nation like India.
Badminton, though slowly evolving as a popular sport, has still to tread a long way before reaching popularity levels anywhere close to Cricket. The proposed promotional campaign enlists new ideas to act as catalysts in rejuvenating Badminton as a sport in India. The focus of the campaign is to increase the viewership of the sport and also to increase the conversion rates of young kids taking up the sport as a career option.
