COVERAGE REPORT (INDIA): Amazon Expands its 10-minute delivery service Amazon Now
The Press Trust of India - Amazon rolls out 10‑min delivery service to select pincodes in Mumbai
The Times of India - Amazon Now starts 10‑minute delivery in Mumbai after Delhi & Bengaluru success
The Economic Times - Amazon expands quick commerce service ‘Now’ to Mumbai (Print)
The Financial Express - Amazon expands quick-commerce service ‘Amazon Now’ to Mumbai (Print)
What has happened?
Ahead of the festive season, Amazon India announced the most anticipated launch of Amazon Now in Mumbai, following its successful launches across Bengaluru and Delhi. Powered by over 100 micro-fulfillment centers, with several hundred more planned by year-end, this service brings unmatched convenience to customers with thousands of daily essentials, including groceries, personal care, electronics, and festive must-haves, delivered within just 10 minutes. To amplify the announcement, we rolled out a dedicated blog post on Amazon.in and to further build excitement and momentum, we disseminated a press release across 15 regional cities and national online media.
What are the results?
The effort resulted in 170+ media exposures (70+ online, 100+ print) including PTI, PTI Bhasha, The Economic Times, LiveMint, The Financial Express, Business Standard, The Hindu, The Hindu BusinessLine, The Fortune India, and more, with a cumulative reach of 4B+. The overall tonality of the news articles is positive to neutral.
What are the result highlights?
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Key stories
Earned media highlights:
- The Hindu BusinessLine - Amazon expands quick commerce service Now in Mumbai (Print)
- LiveMint - Amazon expands quick commerce service Now in Mumbai (Print)
- Business Standard - Amazon expands 10‑minute delivery service in quick commerce push
- The Hindu - Amazon starts its 10‑minute delivery service in select parts of Mumbai
- The Indian Express - Amazon Now starts 10‑minute delivery in Mumbai after Delhi & Bengaluru success
- CNBC TV18 - Amazon launches 10‑minute delivery service Amazon Now to Mumbai
- MoneyControl - Amazon launches 10-minute delivery with Amazon Now: 5 key points
- ET Now Swadesh - अमेजन का मेगा प्लान! बेंगलुरु, दिल्ली के बाद इस शहर में शुरू की 10 मिनट की डिलीवरी
- Exchange4Media - Amazon brings instant delivery service Amazon Now to Mumbai
Social media highlights:
- Twitter/X (16 posts) - PTI, ET Now, The Hindu, MoneyControl, Gadgets360, FoneArena, Business Today, CNBC TV18, Republicworld, Daily Jagran, Afaqs, The Financial Express
- Facebook (15 posts) – Republicworld, Business Today, Fortune India, Latestly, Free Press Journal, Daily Jagran, MoneyControl Hindi, FoneArena, JagranHiTech, YourStory, ZeeBiz (Hindi) , CNBC TV18, Prabhat Khabar
- Instagram (5 posts) – Free Press Journal, LiveMint, ZeeBiz (Hindi), CNBC TV18
- Youtube (4 posts) – CNBC Awaaz, NDTV Profit, ZeeBiz (Hindi), CNBC TV18
- LinkedIn (2 posts) - LiveMint, CNBC TV18
Owned media highlights:
About Amazon blog - Amazon Now brings 10-minute delivery to Mumbai, Delhi and Bengaluru
