COVERAGE REPORT : TRAI empanelling Shaurrya Teleservices as ‘Digital Connectivity Rating Agency’ to certify digitally-ready real estate

On October 7, we hosted a press briefing in Le Meridien, Delhi to officially announce TRAI empanelling Shaurrya Teleservices as ‘Digital Connectivity Rating Agency’ to certify digitally-ready real estate. The event saw strong media presence with 20 journalists from 17 publications, including wires (PTI), financials (The Economic Times, The Financial Express, Business Standard, The Hindu Businessline), mainlines (The Times of India, The Hindu, Daily Pioneer, Navbharat Times, Jagran Navbharat), online (Cybermedia) and broadcast channels (ETV, News Nation, CNBC TV18, Zee Business). Additionally, PTI conducted a telephonic interaction and several reporters captured on-ground bytes during the event for their stories. Furthermore, we disseminated the press release among telecom, technology and real estate media to amplify the announcement. 

 

The effort resulted in 41 media exposures (36 online, 5 print) including The Press Trust of India, The Times of India, The Hindu Businessline (Print), The Economic Times (Print), Financial Express, CNBC TV18, Dainik Jagran (Print), Zee Business (Electronic), News Nation (Electronic), ETV Bharat, Daily Pioneer (Print), Deccan Herald, Millennium Post (Print) and more, with a cumulative reach of 500M+ and PR Value of 47M+. The overall tonality of the news articles is positive to neutral. In addition, we’ve garnered 10 social media mentions in outlets including The Press Trust of India (Twitter), CNBC Awaaz (Twitter), The Economic Times (LinkedIn), Zee Business (Twitter), News Nation (Twitter) and more. Also, our efforts helped us secure two industry mentions in the India Mobile Congress (IMC) story in publications such as Navbharat and TV9 Hindi.