Sony India's ULT POWER SOUND series launch on May 27th at the Taj Palace, Delhi - ushered in a new era of audio excellence. With brand ambassador King's electrifying performance, the event unveiled paradigm-shifting speakers and headphones like the ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and ULT WEAR noise-canceling headphones. Sunil Nayyar, MD of Sony, eloquently articulated the nostalgia and emotional resonance intrinsic to the audio category. Multiple demo zones allowed media and influencers to immerse themselves in the products' unparalleled sound quality, enhanced by innovative features like the ULT button for thunderous bass.
Overview of the event:
- Over 350 launch stories (including interviews) were featured in prominent publications such as The Times of India, The Economic Times, The Financial Express, LiveMint, The Hindu Businessline, The Hindu, Deccan Herald, Business Standard, The Indian Express, India Today, ABP Live, Zee Business, and Times Now, both before and after the event.
- More than 200 social media mentions were received from media and influencers across Instagram, Twitter, and Facebook.
- The event was attended by over 55 media representatives from leading publications including Forbes, The Hindu, The Indian Express, Business Standard, CNBC TV18, Gadgets Now, Deccan Herald, Business Insider, Aaj Tak, Business Today, Jagran, and Zee News.
- More than 75 influencers from across India were present, including Technical Guruji, Gogi Tech, Vimal Chintapatla, Rahul Sharma, Samyukta Hegde, Sobo Boys, Roobina Mongia, Prasanjit Singh, Akhil Kapoor, Abhijeet Desai, Deeksha Mishra, and Sneha Arora.
- The event achieved an Earned Advertising Value (EAV) of over 45 million.
Glimpses of the event:
Launch stories:
Social Media Chatter by Media:
1. Instagram
3. Facebook
Social Media Chatter by Influencers:
