Launch of PS5 Console ā€“ Cricket 24 Bundle was one of the greatest launches of all-time in the PlayStation amongst the media and influencers where the event was garnered:
 
  • Total First Impressions: 20+ stories (Key tech portals like Digit, 91 Mobiles, MySmartPrice, MoneyControl Techno Sports, etc)
  • Social Media Chatter: 50+ Clips(Twitter, Instagram and Facebook)
  • Total Online Coverage: 300+ Clips (Pre-launch + post-launch) (All key tech portals like The Hindu, Times Now, Gadgets Now, Business Today, Gadgets 360, Gizbot, etc covered the announcement)
 
Total EAV from Announcement Clips: 18 M
 
First Impression Stories:
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Social Chatter:
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Online Coverage (Pre-launch + Post-launch):
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