Role of Client servicing in Advertising Field 

No advertising campaign goes from storyboard to sales driver by itself. The client services manager is the ad agency executive who guides the campaign-building process. From client communications and work flow to budgets and billing, client services managers have many responsibilities. Most client services managers start their careers as entry-level assistant account executives, learning the ropes with a shorter list of responsibilities on a limited number of accounts.

Client services managers connect an agency's creative efforts with advertisers’ needs, from leading a first meeting on a new account to researching media outlets for a campaign. They maintain relationships with executives of client businesses, oversee the agency’s account team across all disciplines and develop strategies for clients. In short, the client services manager is accountable for all aspects of the delivery of work to the client. But the account leader’s role goes beyond merely giving a client what he wants. Client services managers are problem solvers who analyze markets and help advertisers develop business goals for their goods and services.

Client services managers share specific personality and work traits. They can juggle multiple client needs while maneuvering sudden changes of direction in the marketplace. They're organized. People skills are also a must, because they interface with many personalities in many disciplines. Diplomacy is key as well — account leaders must work through differences between creative staff and clients. Also important are curiosity and an interest in keep up with new technologies and trends and how they affect a client’s business. Finally, the ability to foster a healthy work-place culture is important, because agency employees work long hours and face tight deadlines.