❌ Stop wasting your time by debating about interest targeting in yet another media buying meeting!

Mr/Mrs Internet Explorer, it’s 2024! Can we please focus on the right things NOW? 💀

 🎯 Here's what we should be discussing about:

- How can we improve our creatives for maximum impact? (Not just aesthetics, but conversions!)
- What elements can be improved upon? (Is it the hook, the music, the creator, the offer?)
- What makes winning creatives tick? (Let's replicate that magic!)
- Are there any elements which can be added/removed from the website/landing page to make it more customer-friendly?

Here’s a lean 4 campaign structure which works well when you have been able to crack the right set of creatives.

1. Creative Testing Campaign - A simple ABO structure (no interest targeting please)
2. Catalogue(DPA) Campaign - Can add retargeting audiences to this
3. Advantage Shopping Plus(ASC) - Keep a tight 10-15% limit on existing customers.
4. Cost Cap - A synonym for scale (when you have winning creatives)

Let's focus on what truly moves the needle. Shall we?