To all those who say cost caps and bid caps don't work anymore, I say this: using outdated 2018 strategies won't cut it!

You'll need to rework your strategy with the latest trends and platform changes. 💪

I've firsthand experienced the success that can be achieved through these strategies. As shown in the attached screenshot, I utilized both cost cap and bid cap and was able to increase revenue by 2X from the previous month 💰 and improve return on ad spend by 18% 📈. 80% of the budget was spent on cost caps and bid caps.

Cost caps and bid caps remain a reliable method for managing your ad budget and reaching your target audience, even with the changes to the Facebook algorithms over time. By averaging out your bids to meet your desired cost-per-acquisition (cost cap) or placing a hard limit on your cost-per-bid (bid cap), you can achieve great results and maximize your return on investment.

💡Remember: cost cap focuses on results, while bid cap prioritizes cost control.
Don't let others discourage you! Give cost caps and bid caps a try with a fresh, updated strategy for your next Facebook ad campaign.