𝗦𝘁𝗼𝗽 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗲𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁𝘀 & 𝘀𝗵𝗼𝗼𝘁𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀.
Digital paid media is different from traditional paid media because we have the option to select the objective of the campaign.
Brands invest big bucks in the ad films and videos for traditional paid media placements because the purpose is to showcase it on TV, theaters & other big screens to build a recall for the brand.
When it comes to paid media and specially the conversion oriented campaigns, these expensive films and shoots tank 99% of the times.
Your customer is scrolling through and engaging with content from his favourite brand, influencer or meme page, if you want to grab his eyeballs and make him stop scrolling you need to fit in your content/ad in a way that makes it look like or resembles an organic post which the user would engage with.
The ad content styles which are working the best in paid media are shot on a smartphone and have a very basic style of editing which can even be done using the paid media channel ie: Instagram/Tiktok.
To conclude 𝗮𝗻 𝗮𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗮𝗻 𝗮𝗱 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸
Digital paid media is different from traditional paid media because we have the option to select the objective of the campaign.
Brands invest big bucks in the ad films and videos for traditional paid media placements because the purpose is to showcase it on TV, theaters & other big screens to build a recall for the brand.
When it comes to paid media and specially the conversion oriented campaigns, these expensive films and shoots tank 99% of the times.
Your customer is scrolling through and engaging with content from his favourite brand, influencer or meme page, if you want to grab his eyeballs and make him stop scrolling you need to fit in your content/ad in a way that makes it look like or resembles an organic post which the user would engage with.
The ad content styles which are working the best in paid media are shot on a smartphone and have a very basic style of editing which can even be done using the paid media channel ie: Instagram/Tiktok.
To conclude 𝗮𝗻 𝗮𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗮𝗻 𝗮𝗱 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸
