Tracking 100’s of metrics but still unable to grow your ecommerce business? 😩
 

Here are the only 4 metrics which you need to track inorder to know how your ecommerce business is doing and how you can improve your profits!

1. 𝗔𝗢𝗩 - Average Order Value
2. 𝗟𝗧𝗩 - Lifetime Value
3. 𝗖𝗔𝗖 - Customer Acquisition Cost
4. 𝗖𝗥 - Conversion Rate 

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝟰 𝗺𝗲𝘁𝗿𝗶𝗰𝘀?

1. 𝗔𝗢𝗩 = Total Revenue/Order Count
2. 𝗟𝗧𝗩 = Total Revenue/No. of customers
3. 𝗖𝗔𝗖 = Total Ad Spend/Order Count
4. 𝗖𝗥 = Number of Orders/Number of visitors

Here’s a way to fix/improve if any of the 4 metrics above are lagging for your brand:

1. If you have a 𝗹𝗼𝘄 𝗔𝗢𝗩:
👉 Create quantity breaks
👉 Create upsell offers
👉 Create bundles and combos

2. If you have a 𝗹𝗼𝘄 𝗟𝗧𝗩:
👉 Introduce subscription model to your store
👉 Use an omnichannel approach to nurture your customer

3. If you have a 𝗵𝗶𝗴𝗵 𝗖𝗔𝗖:
👉 Improve your messaging in the ads & landing page
👉 Invest in effective performance creatives

4. If you have a 𝗹𝗼𝘄 𝗖𝗥:
👉 Optimize your site speed & user interface
👉 Add testimonials & social proof to build trust
👉 Get a proper CRO audit for your site and implement it