What should Marketers do during this prolonged break?


So the entire world is literally on a lockdown. Specifically, back home in India our Prime minister has set a 21-day lockdown to the entire country.


Imagine almost 1.3 billion people not able to go out of their homes as usual.


Scary isn’t it?


So, what are the marketers doing in this scenario?

  • Instructing their agencies to postpone their current campaigns (unless you are an online content platform :P) OR
  • Cutting all media spends and sitting tight. Basically wait and watch!

This entails a lot of free time at hand for all these marketers.


Let us assume we will save 2 hours commute + 2 hours of non-productive office tasks which totals up to 4 hours.


How should you utilize these 4 hours to your fullest potential? Once, the lockdown is over, these 80+ hours will save your life for the next 80+ days.


Here are 5 things you should do in your spare time:


Fix your website (1 hour daily)

  1. Check all broken links
  2. Reduce page load time
  3. Insert Alt Attributes to all images
  4. Remove the old content which is not relevant now
  5. Update the old content so that it is relevant today
  6. Check your backlink status and update it

Free Tools: Ubersuggest (Site Audit), Seoptimer (SEO Audit)



Develop website and social media content for the coming 3 months (1 hour daily)

  1. Hunt for topic ideas for the website and social media
  2. Check whether similar topics have been covered by someone
  3. Check top 10 articles on page 1
  4. Come up with a question to be answered in your industry and write answers for them on your website 

Free Tools: Google Trends, Answer the Public (Questions)



Create a lead magnet idea bank (5 hours)

  1. Think of unique ideas for content or products
  2. Bounce of these ideas within your team and sharpen them
  3. Calculator ideas
  4. E-book ideas
  5. Comprehensive guide ideas

Free Tools: Ubersuggest (Content ideas which work with competitors), JSCalc (Build a calculator)



Learn a new skill and get certified (1 hour daily)

  1. Tik Tok Ads
  2. Amazon advertising
  3. Flipkart advertising


Research your competitors (5 hours)

  1. Check your competitors last 3 months content.
  2. Analyze their website and check their top-performing pages
  3. Analyze their Social media handles 

Now, I think you have enough on your plate for the lockdown.


It would be great if you could share your stories or plans for #21daylockdown with me so that I can learn and implement a few of the things.


Let us fight this lockdown and emerge victoriously. 
SuperStuff.ai logo
Create your own Sign in