The Indian men's grooming market is a battleground! Let's compare the Marketing Mix for 2 Giants: Gillette India Pvt. Ltd, the legacy brand, and Bombay Shaving Company, the digital-first challenger.
Product: Gillette has a wider range, from razors to shaving creams to trimmers. Bombay Shaving Company also goes with a similar range with added fragrances in their catalog with a focus on natural ingredients in most products.
Price: Gillette commands a premium, while Bombay Shaving Company offers a more budget-friendly option with subscription models.
Place: Gillette is everywhere, from supermarkets to corner shops. Bombay Shaving Company thrives online, with a growing physical presence.
Promotion: Gillette utilizes TV, print, and celebrity endorsements. Bombay Shaving Company reigns supreme in social media and influencer marketing.
Who's your pick?
Are you a traditionalist who trusts Gillette's legacy, or are you swayed by Bombay Shaving Company's digital approach and focus on natural ingredients?
Product: Gillette has a wider range, from razors to shaving creams to trimmers. Bombay Shaving Company also goes with a similar range with added fragrances in their catalog with a focus on natural ingredients in most products.
Price: Gillette commands a premium, while Bombay Shaving Company offers a more budget-friendly option with subscription models.
Place: Gillette is everywhere, from supermarkets to corner shops. Bombay Shaving Company thrives online, with a growing physical presence.
Promotion: Gillette utilizes TV, print, and celebrity endorsements. Bombay Shaving Company reigns supreme in social media and influencer marketing.
Who's your pick?
Are you a traditionalist who trusts Gillette's legacy, or are you swayed by Bombay Shaving Company's digital approach and focus on natural ingredients?
