Let’s Get Back to Basics in Marketing
In the age of shortcuts and rapid tech advancements, it's easy to get caught up in the rush. While modern tools are essential to stay relevant, many new-age marketers are skipping the basics.
A solid marketing strategy combines fundamentals with the latest trends and technology. Here are five branding basics to keep in mind:
1. Understand the Data: Conduct competitive and sentiment analysis.
2. Define Your Brand's Architecture: Establish a clear structure for your brand.
3. Define Core Values: Know what your business stands for.
4. State the 4 Ps: Product, Price, Place, Promotion.
5. Ensure the 7 Cs of Communication: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous.
By grounding your strategy in these basics, you can create a strong foundation for success. How do you balance the basics with modern trends in your marketing efforts?
In the age of shortcuts and rapid tech advancements, it's easy to get caught up in the rush. While modern tools are essential to stay relevant, many new-age marketers are skipping the basics.
A solid marketing strategy combines fundamentals with the latest trends and technology. Here are five branding basics to keep in mind:
1. Understand the Data: Conduct competitive and sentiment analysis.
2. Define Your Brand's Architecture: Establish a clear structure for your brand.
3. Define Core Values: Know what your business stands for.
4. State the 4 Ps: Product, Price, Place, Promotion.
5. Ensure the 7 Cs of Communication: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous.
By grounding your strategy in these basics, you can create a strong foundation for success. How do you balance the basics with modern trends in your marketing efforts?
