My role: Campaign Strategy
Reporting to: SVP Planning, Rajesh Sharma
Creative Head: Ashish Kharwatkar
Mattress brands suffer 50% misattribution. To give Duroflex a differentiated narrative, we crafted a campaign for newly weds in India. This grew the brand higher than the category growth rate at a time when growth was stagnant.
The opportunity: there are 10 million newly wed couples in India every year!
Reporting to: SVP Planning, Rajesh Sharma
Creative Head: Ashish Kharwatkar
Mattress brands suffer 50% misattribution. To give Duroflex a differentiated narrative, we crafted a campaign for newly weds in India. This grew the brand higher than the category growth rate at a time when growth was stagnant.
The opportunity: there are 10 million newly wed couples in India every year!
