My passion lies in crafting communications deeply rooted in culture—a skill I honed during my postgraduate studies at MICA, Ahmedabad

With 7.5 years of experience in communication strategy and content marketing, I’ve developed the ability to create impactful communication strategies that drive real-time business results for eg:

● Improved Instagram engagement rate from 3% to 6.5%, becoming one of the highest-engaged brands among competition. 

● Shifted consumer sentiment on social from high neutral to high positive & maintained that throughout my tenure. 

● Improved average organic reach from 1500 to 5000 unique users on Instagram.

● Improved brand equity score from 17.6 to 18.6 between FY ‘23 to FY ‘24 with effective content strategy, creative execution &  innovative marketing. 

● Improved average store footfalls by 58% in Kerala during Onam with brand campaigns & influencer activity.

● Created compelling messaging & creatives for Duroflex website, which uplifted conversion by 22% (over 6 months) 

I've worked with top brands like Tanishq, Levi's, Flipkart, and Federal Bank among others to achieve business goals via communication and content. ✨

- Comprehensive brand strategy tailored to your business goals - Strategic positioning and messaging - Creative campaign ideas for high engagement - Competitive analysis and market insights