North Star on SuperStuff.ai

North Star

We run revenue focused SEO campaigns 🔍, email marketing ✉️ campaigns, and build websites 🌐 that convert visitors into customers for ecommerce💰 and B2B businesses 💼

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Email Marketing

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SEO Expert

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Shopify Developer

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WordPress Developer

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WordPress Designer

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Conversion Revenue Optimisation (CRO)

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Work with me

How can I help?

Finding success - one keyword, one email and one webpage at a time 🌟

Consistent traffic ➡️ more revenue ➡️ build a better business 🌈

We've been brewing SEO strategies since 2012. We've been there, ranked that, and we'd love to do it for you.

We love making well-crafted email 💌 . We work on Salesforce, Mailchimp, Klaviyo and some of the more arcane email providers. [Looking at you protonmail]

We build websites that speak your audience's language and meet your goals

Who we are
A reliable, extensible team of strategists, writers, designers & SEO specialists. White hat, yes - spam tactics, no.

Who you are
A D2C company, a startup, a small but mighty enterprise, a large but nimble behemoth.

express yourself

Email marketing case study #1: BRABAR

BRABAR

BRABAR is an intimate wear brand that offers body positive, stylish clothing for teens and young women.

3x increase in welcome flow conversions

Increased revenue from non-sale email marketing channels

Email marketing case study #2: TheMVP.in

One of our favourite clients, we help TheMVP with their website, SEO, emails and more!

TheMVP does not use Klaviyo but instead engages their audience through tailored HTML emails sent through Opencart

Email marketing case study#3: Y-Axis.com

Every month, we help Y-Axis reach out to their massive database with targeted offers to boost their lead flow.

What we do: concept, design, copy, email provider integration, handcoded emails where necessary

Email marketing case study #4: Perfume24x7

We help Perfume 24x7 make the most out of their traffic with CRO & well-segmented email campaigns.

Redid all the primary flows and improved segmentation to improve list quality leading to reduced cost and better revenues.

SEO case study #1: My Perfect Fit, 50% increase in traffic

Over the course of 6 months we helped MPF navigate a website redesign and increase SEO traffic by 50%.

The challenge

The MPF website was built in REACT, which posed a technical challenge for SEO. Furthermore, they are in the menswear niche which is very competitive.

Step 1: Technical SEO

We worked closely with the technical team to overcome the code issues that were impacting SEO. This allowed google to crawl the website and laid the foundation for the rest of our SEO work.

Step 2: Keyword research

We used our proven keyword research technique to find the right keywords to target. We did a deep dive into MPF's mission, audience and competitors, to find keywords that brought the right traffic to the website.

Step 3: Content & UI

We redesigned the home, collection & product pages to help with SEO & conversion. We created content that was keyword focused but also user friendly across the website.

Step 4: Link building and ongoing SEO

We focused on creating links from a variety of sources to improve their SEO rankings. Our monthly ongoing solutions for them include content generation, link building and technical SEO support.

SEO case study #2: Ubergrad, 66% increase in traffic

66% increase in search traffic YoY

Ubergrad wanted results, and fast. When we work with clients in this initial growth journey, we ramp up our efforts to match their needs. We than ramp down or stay at this level depending on their goals.

Our approach

1. Website optimisation
We worked with Ubergrad's design and development team to improve technical factors and UX.

2. Extensive keyword research
We did a deepdive to identify exactly which keywords to rank for and use our resources better.

Our approach

4. Onpage SEO
The website has close to 400 pages. We cleaned these up, created unique meta content, improved/rewrote content, performed internal linking and created easier content navigation.

4. Content creation
We created about 80 pages of new, well-researched, uniquely written, longform articles relevant to their audience which served as content anchors.

SEO case study #3: Zolve, 4x increase in traffic

Zolve approached us within months of launching their website. They had just raised a round of funding and the 2nd time founder knew that SEO was critical to reduce the allocation they made towards paid traffic. Our goal was to set a solid SEO foundation on top of which all their content efforts could rest.

Our launch approach
30% focus on the main services, 70% focus on low intent, high trust keywords

Results📈
A domain authority increase from 1 to 25 in 4 months. A 4X traffic increase within 6 months.

Content creation
We built our Zolve's external blogs & assisted their internal team with on-website content guidance

Linkbuilding
We focused on getting fewer but better backlinks from higher quality websites to send search engines the right signals